We all know the world is an imperfect place, yet we still dream about having the perfect house, vacation or even relationship. Like our reality, the digital world operates in the same universe of chaos, disruption and sometimes outright failure.
If you have been reading about digital transformation in last year or two, you might think this whole phenomenon is a recent trend sweeping organizations everywhere. The fact is, digital transformation is anything but new; it’s just become a necessity now.
Many people talk about digital transformation as if organizations should be ultra-fluid and agile so they can change on a dime. What they miss is the importance of being rigid with a steadfast objective to know your customer intimately.
The next wave of digital disruption will impact small and mid-sized businesses the most. The very survival of these organizations will depend on navigating a perfect storm of market factors and making wise decisions to remain competitive.
If you think building and launching your website is the end goal, you need to rebuild your digital playbook. The real value of your online property is the ability to convince and convert – beyond a simple hard transaction.